What has changed Ortho healthcare in the last 10 years, the complicates selling new products.

In this presentation, the speaker explains how the consolidation of hospitals into larger health systems over the past ten years has reduced the influence of individual orthopedic surgeons and slowed the adoption of new products. He contrasts an earlier, fast decision process—where a small value analysis committee (VAC) could approve a new product within about 30 days—with the current, more complex process in multi‑hospital systems, where the same VAC is now part of a larger network (e.g., a 10‑hospital system with ambulatory surgery centers) and decisions can take 45‑60 days or longer. The speaker uses a specific example of a hospital that became part of the "Our Lady of No Air Conditioning" health system to illustrate how added layers of supply chain, risk management, and additional stakeholders extend timelines and dilute clinicians' "juice" in product selection.










