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When to commit for a product launch by Christine Moley on BoneChat short #48

20 Oct 2024 · 1 min

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0:37

Christine Moley warns startups not to announce an FDA product launch date until clearance is secured, since approval can delay by months. Wait on inventory production too, until after alpha testing confirms the product works.

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I don't ever advise putting a launch date out until you have FDA clearance because that can always be such a wild card. Yeah, that, and it could delay you 2 or 3 months or even more. Yeah, have the clearance in hand. And typically nowadays, many of my startups don't start building inventory until the clearance. So once you have the clearance Once you have your alpha phase in the marketplace and you know the product works the way you know, and you're sure, and you place that commitment for that big launch quantity.

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