Tiger BufordYour Orthopedic Industry Expert (free today)

Why your first product baby is ugly and you launch it anyway - BoneChat #56 short

6 Jan 2025 · 1 min

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0:31

Tiger Buford says your first product design is almost always worse than you think. He warns that giving stock to influencers to secure endorsements backfires: they won't criticize honestly, and you'll get misleading feedback instead of the truth you need.

Chapters

you don't realize it yet, but your first design is not, it's not gonna work in the marketplace, but you just don't know it yet. There's the other problem, Elizabeth, is they, they, they go out and they get KOLs and they give them stock, you know, they, they pay them. The, the KOL's not gonna tell them this is terrible. They're gonna say, hey, that looks really good. You know, maybe round this corner off a little bit, but they, they get lied to by the, the people that they're using to judge the product.
And that sounds like a serious conflict of interest. That's an ethical—
serious conflict.