Tiger BufordYour Orthopedic Industry Expert (free today)

You can run a more efficient business with strong use of Project Management - BoneChat #40 short

26 Aug 2024 · 0 min

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0:04

Tiger Buford explains why companies need to hire and train sales staff before a product launches, not after. He uses a cliff metaphor to show how spotting problems early lets you avoid them. Timing matters: too early or too late both fail.

if you're going to drive off the cliff, you need to see where the cliff is way ahead of time.
Yeah, because you can't, can't recover.
And even, uh, even, uh, product launches, commercialization, you got to build, you got to train people and hire salespeople ahead of time. You can't be 3 months early or 3 months late. You got to know exactly when the product's going to be available.
Yeah, yeah, you don't want the product expiring on the shelf while the filing is being reviewed. Or, you know, sales team, you know, that doesn't have anything to sell or the other way around.