Two marketers explain how healthcare practices can use social media to stay top-of-mind with patients. They recommend posting health tips three times a week and say effective social media management has become a game-changer for visibility and patient retention.
How do you start to think about the other areas within marketing that honestly even sometimes may even dip into more operations a little bit too?
Yeah, I think, you know, when we start looking at it, you look at the different types of tasks on that side of it, especially the engagement side. It all follows, it kind of goes down in the same bucket, if you will, where it's the branding and outreach One thing that works very, very well is, you know, posting health tips on a weekly basis. Usually it's about 3 times a week posting different health tips because it stays in front of them. It's a content marketing where they look at a trend, they follow healthcare tips and topics, and then they curate the relevant content that will go to the, you know, really helping out that practice in that industry specific because This is what we're finding very, very commonplace now that has been driving and keeping patients within that practice. Obviously, SEO optimization is very important, but the social media management side has been a game-changing opportunity for practices of what we're seeing on a daily basis today.
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