Virtual assistants can handle marketing tasks beyond back-office work, including website optimization, SEO, and social media posting across Facebook, LinkedIn, and Instagram. A consistent online presence through these channels has helped healthcare practices acquire more patients without adding staff overhead.
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It's interesting. We've come to this, bumped into this area a lot, and I think it's a bit more commonplace in things like billing, especially pre-authorization, some of those back office admin. I think our vibe is it's less common in the marketing side. So I'd love for you to kind of open up the lens maybe on what you've seen, if it's experience or trends on how your VAs are supporting from a marketing capacity.
Yeah, absolutely. Well, we look at it as 3 different things. You have on the marketing side, you have acquisition, you have client engagement, and you also have retention. So I think it's very important to your point on the marketing side, how do you actually get the new clients in? How do you then engage them to stay in and interested in your product? So product meaning your office, your practice, etc. And also staying engaging, you know, with that practice so they stay with you. So what we've found, especially on the patient acquisition side, as you know, there's a number of different ways. You have obviously website, SEO. You also have social media, which we have found virtual assistants doing a very, very good job of helping practices by writing content, posting on all different sites, whether it's Facebook, LinkedIn, Instagram. And just having that presence out there, we have found works very, very well for many practices that use our service.