Brands are moving reputation management beyond Google and Yelp reviews into Facebook groups and Reddit communities where customers actually solve problems and tell their stories. Instead of waiting for reviews, companies can funnel people into these spaces to build loyalty and control how their reputation spreads.
Or is that an existing Facebook group or a support Reddit channel that they're just going, hey, like agnostic to us, like these are just resources that we think are useful to you. Do you find both or just like how to think about that?
Yeah, we find both. We find both. Those are all great channels, whether it's Reddit that point to a Facebook community. There's also a lot of different communities that we're looking to see existing and brand new ones. Because on the existing side, it's a lot easier to— obviously that's less on the branding side, but more pushing those individuals into that community that we found really works well on the digital side. Because if you have, you know, whether it's SMS, whether it's social media, whether it's content posts, it's all going into that funnel and keeping them engaged inside your community.
Yeah, that's a really important distinguish. We're starting to see that a lot too, of like, it's really the difference between brand and performance marketing is reputation was so kind of siloed to just platforms of reviews like Google and Yelp. But it's such a powerful space if you can support that patient, bring them into a community, whether it's on a Facebook or a Reddit. They're eventually going to get asked kind of like, well, where did you get your problem solved? And that really becomes this, this huge echo chamber. And we can literally see the data that people are even bypassing search and coming right from these support communities to websites.
Stop Letting Paperwork Run Your Medical Practice | REVA Global Medical | #Shorts
