Doctors want control over their messaging but outsource the work. Virtual assistants use AI tools like ChatGPT and Grok to turn a doctor's outline into full content that sounds like them, combining human oversight with automated writing.
Doctors are peculiar beasts in personality. And is there ways you start to think about— a lot of times they want to control the voice, they want to control the content, they kind of want to control what goes out. Is there limitations that you think about with the VAs, or is there a better way to think about engaging with them?
No, you know, it's funny. It's pretty interesting because the individual we work with, especially doctors that are more particular, they typically like, like you said, at the control side, will just give virtual assistants kind of the, the idea and the outline of it, and the VAs will create the content and put it in their voice. There's so many tools, Brian, I know you know this, um, about, you know, different AI tools that are used on a daily basis. So what we do is we train our virtual assistants on how to use those different types of AI tools, whether it's ChatGPT, whether it's Gronk or Grok, I should say, a couple different other tools that we train our virtual assistants to use. So it does create the voice. It's very, very interesting how AI is just becoming very, very commonplace nowadays.
That's interesting. So I mean, that's a clear kind of level up skill set too that these VAs are bringing that not only are you outsourcing to, but it sounds like they're bringing a technology, whether it's AI or something else, into the fray through the marketing efforts as well.
Yeah, and it seems like doctors like that because as AI trains the voice of, you know, what each doctor is, they don't have to spend time doing that, speaking in their voice. So AI helps with that.