Healthcare practices can re-engage patients and convert leads by staying visible with valuable content. Post regularly on social media, maintain an email list, and build a dedicated community like a Facebook group or support forum. These three tactics together drive higher patient conversion and retention.
How do you start to think about a level of kind of re-engagement with maybe existing patients, whatever that kind of communications that could fall into that kind of more marketing kind of slash operations bucket?
Yeah, I think the follow-up, staying in front of everybody with the content, right? So once, just like in any business, right, once you have a name, how do you engage them? Do you put them in a community on Facebook? Do you put them into your list? So every time you put them in your list, you have someone's contact information, is how do you turn that lead into a patient, if you will? What we found is the consistent things that you do are posting on social media, have them on your list, inviting them into a community, and just staying active within that community is found. That's the thing, those are the two things that we're seeing is very, very, very successful nowadays.
Yeah, that's interesting. Can you add some more color when you say community? What does that look like, or is that people creating their own support groups or just pulling them into existing ones? What does that look like?
So a lot of, a lot of individuals that we work with today are creating a new community because they have them, they have an idea of whatever that community is. And then they now are virtual assistants, push people into that community to where they can learn, where they can stay in front of them. It's just a very good way to engage and retain individuals. So
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