3D Discovered

We, the company that I represent here is called 3Discovered. We are kind of an intermediary between what they do and where stuff is being made, which is what you see over here. And you're going to talk to, or the people from Honeybee 3D are going to talk a little bit about the making. So we have sort of the designing and then we have the making. But how do you take stuff that's designed and how do you actually get it to somebody who wants to use it? in their manufacturing or in their home or whatever they want to use the product for. That's where we come in. We are, if you will, a marketplace for 3D designable objects. It works both ways. It's for designers who want to sell designs. It is for users who are looking for design. They said, I need something like this. Where can I find it? You're saying, well, that sounds pretty easy. Because after all, let's see if we can do this right. It's just about software, right? Things are software. And it's true. The new world that we're seeing now is exactly that. Things are software. You think about it, you create it in the software, and these machines will print it out. And you're saying, well, what can it print out? Is this just some tinker toy? And I would suggest that all of you guys with cell phones actually take a picture of these things because you can tell your grandchildren that you were there when this revolution started. Because you are the luckiest people in the world right now. You are actually starting your careers and— or maybe changing them or pivoting, whatever you are doing. But you are actually about to witness the most incredible revolution. And many of us think that it actually is going to dwarf even the Internet in terms of the implication. And it's all about this thing that things are software. You no longer need all of this expertise to make stuff. You basically need a lot of expertise to design stuff, and then these printers will do it for you. And it's gonna be massive. We're looking at the various implications. For example, McKinsey and Company, which many of you I'm sure have heard of, is a premier consulting firm, is predicting that this will be about a $250 trillion business by 2020. Which means that large portions of manufacturing will go away. the way it's done today and will be reconfigured by these machines. Implications again, if you're a manufacturer in China and you're shipping a lot of stuff across, plastic trinkets to the U.S., all of a sudden we can make those anywhere in the U.S. And anyone can buy these machines. You can raise some funds, buy a machine, and you now are a manufacturer of aircraft parts for Boeing or parts for a jet engine for GE. And you can be just 2 or 3 guys in a garage with $500,000 worth of machinery. Go ahead. Can we use these devices for mass manufacturing, for industrial manufacturing in the next 4 to 5 years? The answer to that is yes. And I'll tell you what, you should direct the questions to Tyler who is going to speak afterwards. Tyler is an expert about everything that has to do with which printers can do what and how much they cost right now. You'll be astounded because you all thought that this was all about prototyping. One fancy lab has one. Uh-uh. Half of the machines that are going to market now are going for making stuff rather than just designing and modeling stuff. It's unbelievably massive the way this stuff is going to come. We have, as the Autodesk presentation showed, we have all these incredible tools at your disposal or anybody's disposal. It used to be that designers, the only way to get a job as a designer was to sign up with some large corporation and sit in a cubicle and design a left-hand bracket for 6 months and then a right-hand bracket for the next 6 months. Now designers can do whatever they want. You can declare yourself a designer. You can design stuff that then can be made. The issue is then how do you actually put that, how do you make that stuff come to market? How do you get people to buy it? How do you get people to learn about it? And that's kind of where we come in. But the ramifications are enormous. There's all these rules about how it's going to change things. But just think about little things like the fact that you have one printer that can make anything. You can make parts for a car, for an airplane, or a saucer for a china set. It doesn't matter. It is completely ambivalent to what you make as long as it's made with that kind of material. And materials are flourishing. We mentioned chocolate. You can print in chocolate. You can print in titanium, steel, bronze, brass, bone-type fragments that will actually grow to a new knee, etc. There's an enormous amount of variety here. It's really you guys that have an opportunity to drive this because I'm old in this world. I'm in my 50s. We started ventures the old ways. We went out, we thought of an idea, a good product, and we got funding. You guys can start anything with nothing. All you need is some of the fancy Autodesk software, or you probably don't even need to buy that because they got all these cloud services. You just got to use your brain, go out there and design things. And if I was that team over there with like, what is it, the Blizzards that suck, right, compared to the Titans. Blizzards, man, you got 3 days. I would say go and design something that you can print on a 3D machine. You know, because that's going to be revolutionary. We're going to leave you these slides. You can look at all these implications and you can get all this stuff. But it's pretty amazing what this stuff is going to create in terms of upheaval. Absolutely stunning. So what are the players out there that are sort of helping designers connect to the money? And there are not a lot of stuff out there. And that's where we're going to play through we discovered. There are a couple of players out there, but most of them are run by companies that have ulterior motives. So I want to have a thing like Shapeways. Well, Shapeways is owned by a printer service bureau. Their real business is once you buy a design or have the rights to use it, you take that design and they will print it because you can't afford a $750,000 titanium printer yet, but they have 17 of them. So they can print those parts for you. So they were actually the new producers. They want market spaces where people come and buy things so that they can print them. What we are doing is we are saying, that's great, but what's really needed is a marketplace that is for everybody and is the link between all the cool stuff that you see the AutoCAD software do. There are other softwares, we won't mention those, but they are minuscule compared to AutoCAD. It's really the ruler or the rooster. They have been around for a long time, entrenched into the engineering community. But those parts have to, or those designs have to be made or converted into a format that someone can open up a website and look for something and find something that they need without going in and looking at all the details in a CAD drawing. It's kind of like if you buy bread today, you go into the bread store right down on the corner here and you go in the window and you see, wow, that looks pretty good. That's a bread dough. That's got something cool on it. I'm going to take that. And then you buy it, right? You don't go in there and you get a recipe and say, choose your bread based on the recipe and then we give you the recipe and then you go ahead and you get the product. No, you want to see something, what that finished product is like. So someone has to translate all that technology and all of those things into meta tags and displays and everything and make it into essentially a place where you can quickly shop, browse, look for things. So that you can buy the design and then actually make it on one of these printers. Buying it is another thing. What does it mean to buy a design? If you are a designer, how do you know that when I buy your design, I just don't take it and run with it and make 1,000 of it and I paid for one? Well, there has to be some rights management there, right? So somebody has to figure out a system, which is what we are doing, where you can actually design something and put it out there and someone buys it and they buy exactly how many pieces that you wanted to sell them and there's an orderly transaction and you retain the rights and you get paid. Then there's all this cool stuff about collaboration. You saw Guillermo demonstrate this thing where they had 3 or 4 people designing things together. Well, derivative rights. What if you design one thing and then you put it up there and someone else says, well, you know, damn, that's a damn good thing, but I wish it had a little more of a curvature to it because then I could fit it into some other models. So they take your design, base something on top of that and continue it. Well, Both of you guys have designed it and so you should have some way to share the money from that once it gets commercialized. So that's another thing that we're working on. Authentication. How do I know that the stuff that I'm buying is actually going to work? All right. It's a bracket thing for my bicycle. I'm going to head down the hills up in Big Bear and all of a sudden that thing breaks and I break my collarbone. Who do I sue or whose fault is that? Is it the maker or is it the designer? Well, there's got to be some clear lines there. And so that's one of the things that we're also working on. Thank you. And then of course it's the whole notion of pricing. What's a fair price for a design? Well, the funny thing is that you can try all kinds of pricing models. And this is where I think, for example, iTunes sort of decided, okay, it's $1 a song, that's it. And clearly that's one very radical model. We think that there's probably a much more complex model here which is called the market will decide. And so you need to have some way to figure out how you— how the market actually puts prices on things. Yeah. And that's also part of this. So it's kind of the engine that connects the designs to the makers and the buyers of the actual objects. And that's what we do. So that's the pottery ecosystem that we're developing so that you guys can go out there and make millions designing cool stuff in Autodesk. Thank you.