Tim DraperFounder and Managing Partne, Draper Associate · I back the ideas that look crazy first

Ad revenue? They give it back to the viewers. 📺

23 Apr 2025 · 1 min

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A platform shares ad revenue with viewers as rewards they can spend on tickets or to fund creators they like. The company acquires content rights directly rather than just brokering deals, and has a tie-in with Meet the Drapers.

What is the user getting that they don't normally get? A part of the advertising revenue, we actually give back to the consumers in the form of engagement rewards. What can they then go and do with those rewards?
Do they want to go and cash it in for an IRL, you know, experience, tickets to see their favorite game, or do they want to go and use it and fund their favorite content?
And are you funding any content, or are you just working out deals? So we acquire a lot of the content, we license a lot of the content, some of the largest rights that you see here.
Yeah, and I don't know if you've noticed, but Meet the Drapers is part of their concept. I see it.
They put it on 2 spots. I see that. Yeah, that was clever.