Tim DraperFounder and Managing Partne, Draper Associate · I back the ideas that look crazy first

Brand Camp | Head of Brand Strategy at GS&P, Andy Grayson

12 Sept 2015 · 2 min

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This content was created by Tim Draper. This content was uploaded by Tim Draper. This is a YouTube video (title: "Brand Camp | Head of Brand Strategy at GS&P, Andy Grayson") dated 2015-09-12 containing a spoken presentation by Andy Grayson (Head of Brand Strategy at GS&P). The excerpt describes a program called "Brand Camp," a fast, weekend-long brand hackathon the agency runs for founders (with co-founders or CMOs) using a multidisciplinary team of creatives, strategists, and account people to rapidly clarify brand purpose, messaging, and positioning. The speaker emphasizes the speed and accessibility of the approach, suggests founders consider running such a workshop (with or without the agency), and references contacting Gooby Silverstein for interest.

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So the last thing I was going to mention, just because I think it's interesting— and I also want you to know this doesn't take days and weeks to do. It can take hours. And one of the things we've been doing at the agency is working with companies like yourself to do this type of branding very, very quickly. And it's what we've been calling basically Brand Camp. Brand Camp. It's basically a fun idea with founders in mind to do a brand hackathon that happens over a weekend. And essentially what we do is we have founders come in, potentially with their co-founder or with their CMO or just by themselves. And we take a multidisciplinary team from our agency that consists of creatives, strategists, account people. on a team and really gets to know why you created this brand, goes through that brand structure, and hopefully comes out on the other side with something more compelling and more grounding for their company to take forward. And it's been really successful. It's been really fun. I think it's kind of the new way to work. It's something potentially you should think about. It doesn't have to be with us, but taking that time to step back and look at the big picture And kind of get to what your brand's about in a very short period of time with the people around you that can help you. And I'm hoping we're gonna be doing more of these things. So if you're interested at some point, you could reach out to Gooby Silverstein. But I didn't come here to kind of talk about that. I just think the point I wanted to make was that it can happen very quickly. You don't need to hire some Amazing, big-time agency to kind of help you figure out your why and how to talk about it. You can do it yourselves if you just take the time to kind of step out of your day-to-day of getting this product and this idea off the ground and think about why people would care about it.