A founder explains how unreliable commuting in Pakistan inspired BusCaro, a ride-sharing service that's handled over 10 million bookings with zero incidents. The platform prioritizes safety, especially for women, addressing a gap in accessible transportation.
Chapters
I think when you see a problem, you either solve it or you learn to live with it. And I didn't want to learn to live with it. And I'd spent time in Pakistan previously and had a really tough time commuting. And it would be unreliable, it would be unsafe, it would be extremely expensive. There's a lot of then challenges around accessibility and safety. And particularly when you talk about women, there is nothing I could have done that would have created more impact and made me happier as an individual than what I've chosen to do. I think there's all these women who are again a third of our user base today, which suddenly have the opportunities to get to work. The comfort in knowing that people feel safe. We've now done over 10 million bookings. We haven't had an incident.