Tim DraperFounder and Managing Partne, Draper Associate · I back the ideas that look crazy first

David Bland at Draper University

1 Jul 2016 · 1 min

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David Bland of Precoil teaches founders how to test product ideas with real customers before building. He uses qualitative and quantitative data to decide whether to pivot, persevere, or kill a concept, walking through sketching strategy, market testing, and de-risking the assumptions behind new products.

Chapters

Hi, I'm David J. Bland. I'm the founder and CEO of Precoil, an innovation consulting agency here in the Bay Area. We help companies, startups and corporations, validate their ideas in the market against real customers, and then pivot, persevere, kill based on data, qualitative and quantitative. I'm here at Draper today to do another Lean Startup and business model generation workshop, helping startup founders really sketch out their strategy and then go test it in the market and try to de-risk some of these crazy assumptions they have about their new, their new products with their startups. You can check out my talk today at drapertv.com/davidbland.