Tim DraperFounder and Managing Partne, Draper Associate · I back the ideas that look crazy first

Empowering Women with Rent the Runway's Jennifer Hyman

28 Mar 2023 · 1 min

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This content was created by Tim Draper. This content was uploaded by Tim Draper. This is a YouTube video titled "Empowering Women with Rent the Runway's Jennifer Hyman" (uploaded 2023-03-28) featuring Jennifer Hyman telling a first-person anecdote from an early pop-up shop about two women trying on a silver sequin Tory Burch dress. The clip is an interview/talk segment about the founding story and mission of Rent the Runway—creating a brand that empowers women to feel confident and own the room.

Chapters

And there was a story where we had this silver sequin Tory Burch dress at the time, which was popular, and it was hanging on a rack. And 2 girls walked into our pop-up shop. They saw this dress from across the room. They ran over to the dress. They literally stripped in front of 200 other people. One of the girls put on the dress, and suddenly she twirled around. She turned to her friend, and she's like, I look— Sexy. so hot. And I turned to my co-founder at that moment, and I said, that's our company. Our company is making a woman feel like she can take on the day, like she owns the room, making her feel beautiful. And that we were going to create a brand that was about empowering women to feel awesome.