Tim DraperFounder and Managing Partne, Draper Associate · I back the ideas that look crazy first

How Do You Handle Tough Questions? #shorts

24 May 2024 · 1 min

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0:38

Tim Draper discusses how to handle pushback on business positioning. When asked what happens if someone wants meat at a plant-based restaurant, he says they can go to McDonald's, then argues for investing in things that are simply good rather than leaning hard on a single brand identity.

So all the food you're feeding us is vegetarian then? Correct, yes. So what if somebody wants meat?
Well, he can have a hamburger at McDonald's. Okay, so this is not for them. This is just like—
No, it's for everybody. If you're in a hurry and you are— you want to be vegetarian at lunch.
All of them told me it was delicious, but I don't know why they wanted to focus on the plant-based. aspect of it. Dude, if it's good, just invest, invest in good stuff.