Rodrigo Barros, CEO of Handson.tv, tells small businesses to pick one niche and deliver consistent value to build long-term relationships with decision-makers. Smaller firms move faster than competitors and can reach out directly on social media with tailored proposals that show immediate results.
Chapters
First of all, I think you can go back right now to Holland and do the same thing and succeed better if you go there and you build your social media platforms and you start giving the value and you start giving things for people that they need. And you just send a Facebook message or a LinkedIn message to the VP of SAP in Holland and say, you know, I think this would be great for you. That's why I remember you. If you don't know her. And then she will be like, wow, cool. OK, next time you do it again. Next time you do it again. One day she calls you and says, man, can you come here and visit us? So that's the first time anybody, small or large, can compete with each other. And if you're small, you need to be faster. Right, than the big guys. They cannot be as fast as you. And another thing is you can even give more value for the specific audience than they can because they don't work only with that specific audience. They approach like 1, 2, 3, 5 different audiences because they need The money from those different audiences. You will be very happy with the money of one audience. So make sure you're providing the value to this specific audience. So provide value, provide value, provide value, and approach. Provide value and approach. Provide, provide, provide, approach. Provide, provide, provide, approach. That's the way it works. And I think you can succeed with that. Thank you. Okay. Is that a question? Is that an answer? You know what? It's good enough for— it's good for this question as well. Build long-term relationship. Last time I was here last year, I think Jack remembers that, there was a guy sitting here. He was from Africa. His name is Toro. And then I said, you know, I love like long-term relationship. I'm 33 years old. I've been with my wife for 16. And he starts laughing like, wow, man, you don't know what's good in life. So I might don't. But I mean, I really— I'm just kidding. I do, honey. Love you. So it's filming. You know, we never know. So what I think it's really important because people are like this. You approach me now. If I don't do anything with you right now, you never remember me anymore. Stupid. Keep giving me value. Keep giving me value. One day if I need you, I will get back to you. Or maybe I don't need you one day. But somebody else that I know needs you. And I tell, you know, this guy is amazing. He's been giving me value for like a year or 2 years or 5 years. And now you need him, go ahead and find him. Okay? So don't stop losing values and build long-term relationship. Not only my wife, but I have like employees with me for like since I start, like my, pretty much my 3rd employee is still working with me. My 3rd, number 3 employee. It's still working with me. So I care about people, and I care about long-term relationships.
