Tim DraperFounder and Managing Partne, Draper Associate · I back the ideas that look crazy first

Imagine cutting out hours of manual work

27 Mar 2025 · 1 min

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In a brief interview, Speaker B explains how their platform, launched in beta in December, quickly amassed over 90,000 registered users without any formal marketing effort. Growth was driven primarily by an influencer’s video, which generated a surge of organic traffic. The typical self‑service customer is a small e‑commerce team that previously performed a manual, multi‑step process to import product data from overseas suppliers—translating, rewriting, extracting and resizing images, then uploading to WooCommerce. Using an internal tool built on the "Lazy" framework, these teams now automate the entire workflow, dramatically reducing manual labor and accelerating product listing.

Chapters

So you released your beta in December and you have 90,000+ registered users. How did you get those? What's your acquisition strategy?
They came themselves. I don't even have a marketing department. There was an influencer that made a video about our platform. Then we started getting barreled by traffic. Who's your typical self-service customer? For smaller customers, you'll have like an e-commerce company that built for themselves a tool where their merchandising team can enter enter a URL, it pulls all the content from the URL because they buy products from Japan and they resell them in Germany. And so before, they would sit, go to the website, Google Translate it, rewrite it manually, take the images, take them off the site, resize them, and then manually go to WooCommerce and import them. Now they have an internal tool that they built on Lazy that does all of this automatically for them and saves them a ton of time.