Tim DraperFounder and Managing Partne, Draper Associate · I back the ideas that look crazy first

Is India the world’s hardest market for DIY? 🛠️

17 Jan 2026 · 1 min

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In a brief interview, a company representative explains that India is not a do‑it‑yourself (DIY) market: consumers expect brands to handle installation of home products such as furniture, office equipment, appliances, and door locks. To address this gap, the company has built API integrations with major retailers and manufacturers—including IKEA, Amazon, and roughly 100 other brands—to provide post‑sales installation services directly to end‑consumers. The firm has already trained 5,000 installers and claims it now has enough work to employ over 100,000 people. To expand its training, deployment capacity, and technology platform, the company is raising funds.

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India is not a DIY country. And so, so that means if consumers buy anything for their home, whether a home office or furniture or appliances or even a door lock, brands have to send somebody to do the installation at the home. And brands struggle to get that done. So what we have done for the brands is we have done APIs with IKEA, with Amazon, with 100 brands, and we provide them the post-sales installation services to the end consumer. How many people How many people have you trained? We have already got 5,000 people working with us, and we have enough work now to employ more than 100,000 people. So that's why we're raising funds to be able to train and deploy more people and build more tech.