Tim DraperFounder and Managing Partne, Draper Associate · I back the ideas that look crazy first

Kindworks.AI uses behavioral science to deliver meaningful, personalized nudges in the workplace.

13 Mar 2025 · 1 min

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In this brief multi‑speaker excerpt, the presenters explain why kindness must be treated as both important and urgent in the workplace and how Kindworks.AI delivers subtle, authentic nudges—rather than direct instruction—to keep kindness top of mind. They cite a concrete case study: salespeople at a company called Prosecco experienced nine consecutive months of record sales after adopting the “Kind Words” nudges, showing a >50% correlation between the nudges, employee feelings, and sales results. The discussion also emphasizes the behavioral‑science foundation of the approach, noting hundreds of research papers that support nudged kindness and the need to build intrinsic motivation through authentic cues.

Why do we need help?
I think of everything in an urgent and important matrix, and we often don't think kindness is urgent. Sometimes we don't even think it's important. So we're giving those nudges so that it's top of mind and you realize it is not only important, it's also urgent at the workplace.
Is it about reminding me to be kind? So I have the ability, I just forget.
Benny's not there to teach you kindness. It's not there to force you to be kind. It's putting just the nudges for you to transform the way you live. We have more than 50% correlation between the salespeople at Prosecco, where they've had 9 months in a row of record sales since they implemented Kind Words, and how people feel and their results.
Building that intrinsic motivation is really rooted in behavioral science. I was just going to add to the 300 research papers you talked about, there's actually hundreds more even. They're almost all based on nudged kindness. The data shows that it doesn't matter if it's nudged as long as it comes from a place of authenticity.