Tim DraperFounder and Managing Partne, Draper Associate · I back the ideas that look crazy first

Laam is bringing efficiency and automation to the fashion industry while preserving its artistry. 👗

28 Feb 2025 · 1 min

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Laam, a Pakistani fast-fashion company, built one of the country's largest warehouses and uses route-optimization to deliver in ten minutes. The challenge: automating efficiency while preserving the personalized, back-and-forth process of South Asian tailoring when tailors are spread across regions.

I think culturally Pakistan tends to be fast fashion. Every season you need new designs and these guys are helping that. So my question would be, now you are at a significant scale. Now it's not just the product that matters, it's how you build operations. What is your warehousing strategy, automation? How are you serving all these customers at scale?
So in 2022, we invested a lot on the infrastructure. We ended up building one of the largest warehouses in the history of Pakistan. Even the order at Nisubi Park, there is route optimization of how do we go so that we can ship an order within 10 minutes.
The process of getting clothing created in South Asia is a highly customized process, which involves a lot of back and forth between the tailor and the customer. I don't understand how this is all digitized when the tailor is, you know, thousands of miles away.
Her questions are very valid, but I think things have changed from the time that she looked at Pakistan to where it is today. So we have tried to digitize that process as much as we can, but today it's only 5% of the business.