A South Asian fashion founder explains how Laam helps brands reach global markets. Eighty percent of people thought the idea was crazy, but the first customer order changed everything. The founder now regrets not starting sooner.
Chapters
So essentially, like, my family got involved in fashion and that digitization of fashion was happening. So essentially, I was the person that they were talking to in terms of like, oh, this needs to happen in technology, that needs to happen. So it was a big shift, not only going towards the, like, less small startup space, but also going towards, like, an area which is far away from the world that I was, that I was a part of. I was getting to a phase in life where I wanted to have a bigger impact, especially on the community that I was raised in and I was a part of. 80% of the people thought I'm crazy. 20% of my social and colleague circle were supportive. The moment you get a single order, especially from making this fashion accessible across the world, I think that one moment just pushed me and be like, okay, I wanna go do this. And to be honest, like looking back 4 years ago to now, the only regret that I would have is probably I should have done that a bit sooner.