Tim DraperFounder and Managing Partne, Draper Associate · I back the ideas that look crazy first

🛍️ Meet Laam: Revolutionizing Pakistan’s fashion industry

23 Feb 2025 · 1 min

Watch on YouTube

0:56

In this presentation, Arif introduces Laam, a startup aimed at bringing South Asian ethnic fashion to a global audience. He explains that diaspora communities often rely on relatives traveling back home to obtain traditional clothing, highlighting a gap in accessibility. Laam addresses this by offering a single app and website that aggregates over 150,000 products from creators across Pakistan, India, Bangladesh, and the broader South Asian community. The platform provides personalized recommendations, a Pinterest‑like browsing experience, and a one‑click purchase system that ships directly to customers worldwide. Within three years, Laam has become Pakistan’s largest consumer shipment and export company, underscoring rapid market traction. Arif emphasizes the significant impact on local creatives, who gain broader exposure and sales opportunities through the platform.

Chapters

Yeah, so I'm Arif. We are trying to make South Asian fashion accessible to the world. So while living abroad, I think one thing that me being Pakistani, part of the South Asian community, Indians, Bangladeshi, and all of that, we realized that if you open up our wardrobe, I mean, we have tons of ethnic clothing, but they are not really accessible. People are dependent on their relatives flying in or flying back to their home countries to purchase it. So we built this like single app or a single website as well where people can now browse over 150,000 products coming from all the amazing creative people from that community. And they have the ability to like get all the fun stuff that you get into Pinterest and other stuff, like personalized recommendation and very, very super purchase, like a single click, they get it to their grocery shops across the world. In less than 3 years, we became the largest shipment company out of Pakistan, consumer shipment company out of Pakistan. We have the largest export out of Pakistan, consumer exports. So, and we are making like a lot of impact on the ground.