Tim DraperFounder and Managing Partne, Draper Associate · I back the ideas that look crazy first

Never Say These 3 Words ❌ #shorts

27 Mar 2024 · 0 min

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In this short sales tip, the speaker advises sales professionals to avoid three problematic words—"expensive," "cheap," and "try"—because they can create negative perceptions about price, quality, or customer interest. For each word, the speaker suggests more positive alternatives: replace "expensive" with "premium" or "handcrafted," replace "cheap" with "affordable" or "economical," and replace "try" with phrases like "explore these options." The overall message is to use language that frames the product positively and encourages customer engagement.

If you work in sales, you should never use these 3 words. Word number 1, expensive. Instead, try using premium or handcrafted. Word number 2, cheap. Cheap is directly linked to lower quality. Instead, you can use affordable or economical. Word number 3, try. Try can mean that your customer won't like your product. Instead, you can use explore these options. Follow these and more tips for business and sales.