Tim DraperFounder and Managing Partne, Draper Associate · I back the ideas that look crazy first

Overcoming obstacles: Peoplefy shares their journey through challenges.

26 Jul 2024 · 1 min

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This content was created by Tim Draper. This content was uploaded by Tim Draper. This is a YouTube video titled "Overcoming obstacles: Peoplefy shares their journey through challenges." (created 2024-07-26T20:56:29Z). The excerpt is a single-speaker segment in which the speaker describes Peoplefy's strategic pivot — shifting their target audience beyond the founder experience, embracing the new market, and as a result doubling revenue and finding new ways to sell the same product. The clip appears to be an informational/promotional recounting of business lessons and outcomes.

Our biggest challenge was the decision to shift our target audience. Initially, we targeted one audience, but along the way, we discovered another one more better for our business goals. The challenge is venturing in a new area beyond the founder experience. However, embrace this challenge. We saw direct results in our revenue. We doubled our revenue and discovered new ways to sell the same product.