Tim Draper describes building a hardware startup inspired by Apple's approach. The company earned Mastercard certification and unusual angel investment for an Indian hardware startup, validating a product that lets people pay with a fist bump.
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I've been always following Apple as a company, as my inspiration, the way they build their products, the marketing, brand building, right? So always fascinated with that and always thought I should do something which involves some kind of a hardware play because, you know, I mean, hardware also gives you defensibility in many cases, you know, if you're able to get that IP right in the early days. We got early validation and we got an investment from an angel network which is very unheard of in India for a hardware startup back in the day. The second win was when we got certified by Mastercard. That actually reinforced confidence in us that we can deliver a globally credible kind of a product.