Tim DraperFounder and Managing Partne, Draper Associate · I back the ideas that look crazy first

PropTexx is helping real estate platforms integrate retail opportunities.

7 Mar 2025 · 1 min

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PropTexx sells a plugin that lets real estate platforms add retail opportunities. Immerscale, Germany's fourth-largest platform, is the first paying customer, with three more top-ten platforms in talks. Retailers like Amazon now see real estate as a business opportunity.

Who's paying you, and what are they paying you for?
The tool itself is a plugin. It's a SaaS-based business model, and it's E to B. So who's paying you the B to B? One of our clients, the fourth largest global platform based out of Germany, Immerscale. We're in talks with another three in the top ten. These are the kind of big channels that we secure on the SaaS revenue model, and then we look to monetize that distribution channel with the retail approach. We're the central piece that everybody plugs into. That's what we aspire to be, and I think he got that.
Retailers are looking at real estate as an opportunity, so you could imagine. Amazon looking at this as an opportunity for them because it's very, very interesting audience they're buying.