Samaaro pivoted from a marketing agency to online events when COVID hit in 2020. Co-founder Mayank booked 50 meetings in hours, and the company grew to serve customers in 45 countries, spotting the need for a modern, AI-powered events platform.
Chapters
we saw firsthand what was the pain and the work that was involved in hosting every event. We understood one thing, that events have been happening since ancient times when empires used to do it. It used to be a hub of idea exchange. From 2016 to 2020, we were just doing marketing campaigns for brands. So we're more of a service-based company helping brands do their marketing campaigns. But in 2020, suddenly the whole event industry collapsed. So then me and my co-founder, our team of 10-12 people that time. We brainstormed together, came up with the idea, okay, why not host events online? My co-founder Mayank, who does brilliant sales and marketing, he booked 50 meetings in just a couple of hours. And then from zero revenue, we rose up to a customer presence in 45 different countries.