Taleemabad hit $1.4 million in revenue by selling to district superintendents, not individual teachers. Teachers loved the product so much they shared login credentials with peers in other districts, forcing leadership to pay. The lesson: solve for teachers first, and districts follow.
Chapters
You've had $1.4 million in revenue. Is that over the last year? Yeah. Who's paying you? Is it the teachers, the parents? The people in charge of running the whole district. I see. Yeah. So that works in Pakistan. That would be very difficult here. There are a lot of companies that say we use technology and we work in education. But I think whether they've really sort of changed the trajectory of a child's life, is a very different story. One of the interesting things that we're seeing right now is, you know, for the first few contracts that we did, we primarily sold to the district superintendents. That's a top-down model. I'm inherently uncomfortable with that because that means you're at the mercy of a district superintendent to decide. Sure. You know, one of the things that happened when this sort of exam checking tool that came out, we had teachers leaking out their usernames and passwords en masse to like teachers in other districts for them to use the platform. I think what that fundamentally means is if you solve a really hair-on-fire kind of problem for a teacher, and they start picking it up before you know it. If teachers love it, use it en masse, then district superintendents have a better reason to access that. I think fundamentally what they didn't understand was also if you build a product that everyone loves, almost doing it district by district becomes much easier.
