Tim DraperFounder and Managing Partne, Draper Associate · I back the ideas that look crazy first

The pivotal change at Staex #shorts

4 Jul 2024 · 1 min

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0:32

In this YouTube short, the speaker (Tim Draper) explains a strategic shift in how the Web3 company Stacks (referred to as Staex in the title) markets its product to Web2 customers. The new communication approach translates Web3 capabilities into concrete Web2‑focused benefits, emphasizing efficiencies such as data savings and data optimization that traditional Web2 solutions cannot achieve. The speaker notes that the messaging now allows customers to use the technology without even realizing it is built on Web3, which he describes as a beautiful outcome.

Chapters

Stacks is a Web3 company and we sell into Web2 industry. You can say it's a pivot in our communication was to translate Web3 features into Web2 world in a sense that it really makes sense and that we were able to achieve certain efficiencies, for instance, on data savings or data optimization that none Web2 technology actually could do. So it took us some time to translate it. Now we have it and our customers even don't know that it's a Web3 technology and we think it's, it's really beautiful.