Tim DraperFounder and Managing Partne, Draper Associate · I back the ideas that look crazy first

They Know Event Marketing Inside Out! 📝

13 Jan 2026 · 0 min

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Two co-founders split duties: one chases product-market fit while the other runs sales and marketing. They've been friends for 15 years, co-founded a company a decade ago, and spent years executing national and international marketing campaigns.

How do you divide up your work between the two of you?
You could say that he focuses more on the product-market fit, so I focus more on the sales and the marketing. And Bill, we have been friends for 15 years and we have been co-founders for the last 10 years.
Co-founders in another business?
So it was more of a service-based business where we were picking one brand at a time and work, uh, doing their marketing campaigns nationally and internationally.