Tim DraperFounder and Managing Partne, Draper Associate · I back the ideas that look crazy first

Was your $1M celebrity ad actually a great ad? 🤔

1 Dec 2025 · 0 min

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0:27

Tim Draper questions whether your million-dollar celebrity ad actually works. People say "nice ad" out of politeness, but that doesn't mean they noticed the celebrity or bought anything. Attention and effectiveness are not the same thing.

So let's assume you're watching an ad and you've used a very expensive celebrity in the ad. Are people genuinely noticing the celebrity? Is he bringing you value for the money that you're paying him? Or you've introduced new packaging for your brand. Is that new packaging actually attracting the attention that it needs to attract? There's a lot of cultural politeness built into our cultures. You'll see, yeah, it was a nice ad, but was it a nice ad? Was it a great ad? Was it just— yeah.