Tim DraperFounder and Managing Partne, Draper Associate · I back the ideas that look crazy first

We were watching our kids study... or rather, not study online. 💡

3 Nov 2025 · 1 min

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Lightbulb reads kids' faces during online learning to tell if they're actually paying attention. The startup already works with 12 market-research agencies and 11 major brands in India, and runs on a relaxed schedule of morning scrums and focused work blocks instead of typical startup chaos.

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We were watching our kids study online, or rather not study online, and that was where the idea for the Lightbulb really came. We wanted to help measure learner engagement in online education, and the only way you could do that was by looking at the expressions of students while they were learning. We've been able to work with over 12 customers across the top market research agencies in India and 11 key enterprise brands, we have very set structures and patterns. We all catch up for scrums in the morning and then everybody delinks to do their own thing and then they catch up again to review projects. So it's a very relaxed, decentralized, non-startup method way of working.