What Exactly is Skinny Pasta?

My name is Brian Guadagno, and I co-founded It Skinny Pasta to make it easy to live better. It Skinny is a gluten-free and ketogenic pasta alternative boasting only 9 calories for that entire bag. That's right, there's 2 servings in there. That's 4.5 calories per serving for pasta. And the way we do it is it's made with a root vegetable called konjac. And the reason you probably haven't heard about it— only about 20% of consumers have— is because we're predominantly located in the northeastern and southeastern United States. But we're in the process now of expanding rapidly throughout the country by the fact that we completely eliminated the odor and slime common in most of these pasta alternatives, and the fact that we put it right in the mainstream section of the grocery store. Since the last time we were on the show, we can announce that we've added 300 stores. But our work's not done, because like I said, only 20% of consumers know this category. And that's a problem, because 1 in 7 consumers in this country alone eat a low-glycemic diet.