Tim Draper discusses immersive media formats and a product called Zizzle that lets creators share 360 video experiences. A BBC reporter used immersive footage from a destroyed site in Ukraine to counter fake news by putting viewers directly in the environment.
Is it a video? Is it a 360 video?
There was a discussion about, wait, is it a camera? Is it a headset? Is there any of those types of things? So I had to do a double back. Do you have an example? I do. In fact—
Yeah, yeah, yeah, let's see.
In my head, I imagine like a super cool— I'll tell you what.
Let's see. This is like a super cool—
I'm going to go to TikTok, and I'm going to show you. So this is a Zizzle. This is a Zizzle.
I like the Zizzle.
Yeah. It's a good name.
Yeah, it's a great name.
Yeah, I'll do that.
So you're filming some content almost like a Shutterstock, giving that to me, and I can overlay a story on top of content you're filming.
It's part of it. When I was actually able to kind of show a zizzle in that moment, I can hear Tim from TikTok as well as Nikki really understand. So we're creating a new breed of storyteller called a Zcaster. And a Zcaster can take immersive content and tell stories.
So they're all gonna be that kind of thing? Somebody telling a story and the background is 3D, moving around?
That's right. And so what you'll see here is we have a BBC reporter interviewing someone who is actually filming content from destruction in Ukraine. We are in this world of fake news, propaganda, censorship, and being able to take someone someplace, even if it's in a still image, And pan around and give someone a feel of what it's like to be there and have people surface that story, that's important. Whether it's underwater, whether it's in a war zone, whether it's taking people to space. Go!
