During lockdown, a creator taught his dog Bunny to communicate using recordable buttons on a DIY plywood board. His TikTok video went viral, hitting a million followers in a month, and he turned it into a product that spawned a community of thousands.
And when the pandemic hit, my business just kind of dropped off, so I was able to dedicate all of my time to teaching my dog Bunny how to communicate using buttons. You dog, yes. No! No, Bubba. I human. I human, yes.
We saw that it was possible for dogs to communicate using these recordable sound buttons.
I just had like a plywood board and some Velcro and a bunch of these giant buttons on it, and I was just There was no preexisting product and definitely no community.
We got her some of the first prototypes and kind of the rest is history.
And I very quickly started a TikTok account because TikTok was blowing up. And within a month I had over a million followers and I was like, oh, this is a big deal. And it really, really blew up from there. We launched the product and people were just all over it. In like 6 months we had like thousands of people in the community. My goal is just to create deeper relationships and better community. Communication between humans and their animal companions. Howdy.