Tim DraperFounder and Managing Partne, Draper Associate · I back the ideas that look crazy first

👗 With millions of product views, Laam is making it easier for consumers to find what they want.

27 Feb 2025 · 1 min

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In this interview excerpt, Speaker A asks what Laam does differently from other fashion players in Pakistan. Speaker B explains that Laam collects massive amounts of user interaction data—about 400 million product views each month—and transforms it into simple analytics. These analytics power personalized recommendations that consumers can obtain through short, prompt‑style queries, giving them easy access to the entire product catalog.

What is it that's— that you're doing that all these other people who are doing fashion in Pakistan are not doing?
What we do is that we collect all the data. We have 400 million product views in a month. So as a result, we collect tons and tons of data, and then we give them those analytics in a very simplistic way so consumers can get personalized recommendation and they can like type in like such small queries, and those prompts that give them the access to the entire catalog in a very simplistic way.