Multi-speaker testimonial from Sunnystep (founder/CEO and team) describing the company origin (founder’s spine injury led to science-backed footwear), current growth in stores and customers, and operational complexity. They present Shopline as the chosen integrated commerce partner for omnichannel needs: high-performance website, unified online-offline inventory (visibility across stores, returns/exchanges, partial fulfillment, transfers), membership tiers and targeted messaging, affiliate management, and centralized customer service to handle inquiries across channels.
Chapters
Foreign. The Founder and CEO of sunnystat sunnystat is a science lab footwear company that brings joy to people on the move. A few years ago I had a major spine injury. I was desperately looking for shoes that can provide me functional support and they also look good. I couldn't find any in the market. That's how I started Sunny Step to help people move well so they can live well. We are committed to stay at the forefront of science, sustainability and stealth and.
Keep innovating on our product line. As our business grows, our operations are getting more complex, our team is growing.
And we have a larger customer base.
Hence we need a very good, robust.
Centralized platform that allows us to provide Omni channel experience our customers. Shopline can provide additional functionalities for a customized online experience.
It also allows us to open more.
Stores without undermining the operational efficiency. Hence, we think Shopline can be a very good partner for us. As our business scales, our website traffic.
Increases and we need a better online.
Management system to manage our traffic so we can target customers in a personalized way. Shopline is an integrated commerce platform for both online traffic and offline traffic. It has many native apps that can help us improve our customer conversion rate in our website.
It's also a very high performance website.
That doesn't have any downtime. As our inventory management gets more complex, we have a lot more inventory scenarios such as exchanges and returns, and we.
Need a good operating system that can.
Track our inventory accurately so that we.
Can maximize our operational efficiency. It's an integrated inventory management system across online offline.
It allows us to see the visibility of stock levels across different retail locations.
And also from our online website.
It also has the capability to handle complex inventory management problems such as returns and exchanges in different retail locations or partial fulfillment or transfers among different stores. A robust membership system is crucial for maintaining meaningful relationships with our customers. Shopline provides a very comprehensive membership system with different tiers and different benefits we can customize. We use the membership system Shopline provides to target our customers with customized messages. We can also see the purchase history and the customer profiles through the Shopline system, which is very convenient for us to follow up with customers and engage them meaningfully.
It's an easy setup in a Shopline's affiliate management system so we can track performance.
We can set incentives, which is very easy from the operational perspective.
Managing these affiliates is also easy through Shopline's affiliate management program because it streamlines the whole process of engaging with these affiliates.
We receive customer inquiries from different platforms, social media, e commerce platforms, our website, our retail stores.
Hence, it's very important to have a.
Centralized platform that allow us to provide fast responses and very attentive services to all the customer inquiries. Coming Shopline provides a centralized customer service.
Platform that allows us to deal with.
All the customer inquiries in one place, and we are very eager to try it out.
