TJ Walker discusses the emergence of video "digital clones" (AI-enabled video representations of oneself) as an evolving medium rather than an instantaneous switch. He argues it's advantageous to envision high-level uses early and to be an early adopter of new platforms — citing historical first-mover advantages on Twitter, YouTube, and Facebook, and creators like Gary Vaynerchuk.
It's not going to be as simple as the button is pushed. Platforms now make it available to you to have your own video digital clone of yourself, and all of a sudden all this is worked out. It's going to be an evolution. But it's not too early to think about what could the highest level be, because if you can get there ahead of people, quite often, you are very well compensated. You look at a lot of the early people, whether it's Twitter, whether it's YouTube, whether it's Facebook, whether it's someone like Gary Vaynerchuk and almost all those mediums. When you get to a medium first and you figure out, how do we make this meaningful to people?
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