TJ Walker says write your presentation goal in one sentence before you start. Not the topic, not what you know, but what you want the audience to understand and do. He claims this single step makes presentations instantly clearer and more effective.
Before you create your next presentation, do this first: write down your goal in one sentence. Not the topic, not everything you know, the goal. Because if you can't clearly state what you want your audience to understand and to do, there's almost no chance they will. That one step alone will immediately make your presentations clearer and more effective. Ultimize.
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