Excerpt from a talk arguing that many businesses are shifting from one-time product sales to subscription models to create more predictable, recurring revenue. The speaker recommends creatively rethinking offerings to enable subscriptions and to better predict revenue streams.
But these subscription models for businesses are very, very smart. There's a phenomenal book called subscription, and it's how everyone's not everyone, but a lot of most businesses are moving from selling products to selling subscriptions. You start to show up, but it's more predictable revenue. And so I think getting creative and looking at how do I predict revenue streams in my business.
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