TJ Walker (February 19, 2024) advises marketers to outsmart competitors by prioritizing direct, on-camera video communication with clients instead of relying mainly on traditional ads (TV, audio, print, billboards). He urges viewers to simply turn on their camera/webcam and speak about the value they provide—claiming most competitors avoid showing up on camera.
Would you like to outsmart 99% of your competitors? Then do this. What I'm doing right now, I'm just speaking. 99% of your competitors spend their time creating new TV ads and audio ads and print ads and billboard ads. They're afraid to just show up on camera and speak and talk about the value they provide to customers and clients. You can outsmart your competitors by not competing in the same arena. Okay, you could still do some ads, but why not compete right here? The rest of them are afraid to show up. Turn your camera on, turn your webcam on and just share what it is you do with your clients. Put it out there, please. Right now. Do it.
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