A short coaching segment by TJ Walker on how to craft a captivating presentation. Key guidance: don't try to tell the audience everything you know; solicit audience input in advance about what they'd find interesting; after every sentence test whether it passes the “so what?” / “why should I care?” test — if not, it's not captivating.
How to craft a captivating presentation. Don't go into it with this idea of I'm going to tell people everything I know. Instead, ask potential audience members what they would find most interesting for you to talk about. Do it in advance when you craft your presentation. After every sentence, ask yourself this so act like an audience member and so so what? Why should I care? If you don't have a good answer for why should I care? It's not captivating. You will be captivating when you pass the why should I care? Testify.
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