TJ Walker explains why expensive things feel better: we enjoy products more when we think they cost a lot. He says to notice this bias and focus on what actually makes you happy, not the price.
We are all deluded. You and I are deluded. The research has shown numerous, numerous times that if someone expects a product to be cheap, they will in fact, have lower levels of satisfaction. If you tell somebody this is an expensive product, whether it's wine or clothing or anything else, parts of their brain will light up. They'll actually enjoy it more. Now, realize that about yourself. I'm guilty, too. But try to control it. Try to focus on what's actually giving you joy rather than the price tag associated. Please follow the TJ Walker habit.
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