This is a short transcript excerpt from a YouTube video discussing how the speaker’s service targets very busy personas by combining technology and strong editorial/concierge support to simplify and de-risk the publishing process. The emphasis is on serving clients who lack time or familiarity with publishing jargon, using tools and editorial rigor to make publishing approachable and enjoyable.
I mean, we all have our own target Persona. So our Persona is someone that is insanely busy. They don't have the time. They. All those words and acronyms you just use, they know nothing about. And they. They come to us as we're leaning into technology to make their life easier. And we have so much editorial rigor and concierge help that they love what we're doing. What you just described is perfect if you have the time, the wherewithal. And you know where all the land mines are, which you. You just told me earlier. You know, the landmines, because you've done so many books, and I'm sure that you got some battle scars, but.
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