TJ Walker (YouTube, Jan 4, 2024) gives brief, practical advice for sourcing ideas for social media videos, presentations, or talks: listen for questions people ask you in everyday conversations (colleagues, clients, friends), write them down, and use those questions as hooks because if real people ask them one-on-one, they will likely interest a larger audience.
If you're speaking on a social media video like this, or planning a presentation or talk, where do you get your ideas? No, not from someone's book or directly from a speech. Steal them from your own conversations with colleagues, clients, friends. When people ask you a question about your area of expertise, remember it, write it down if you have to, and use that as a hook for your next social media video or a part of a speech or a presentation. If real people have questions about what you do your area of expertise, one on one, then it's going to be interesting to a larger audience. So start stealing ideas from your own conversations. And that's.
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