TJ Walker (speaker) states the central claim that the single biggest difference between great communicators and average/bad ones is storytelling: great communicators consistently illustrate every message point with a story. The clip presents this as the opening thesis to be supported by examples or explanation.
So what's the single biggest difference between great communicators and the average ones and the bad ones? It's not being better looking or a stronger voice or more commanding eye contact or gestures. It's not being smarter or better educated. It really comes down to one thing. Great communicators consistently illustrate every message point with a story.
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