TJ Walker (speaker) argues that speaking is an easy, effective form of marketing and communication for people who are "lazy"—advocating recording and posting spoken messages rather than producing elaborate ads, long email sequences, or detailed written copy. The excerpt functions as a practical exhortation to use speech to share ideas and value quickly.
Are you lazy? Well, guess what? So am I. That's why I'm here right now talking to you. Because talking is easy. It's much easier than crafting big, gigantic, elaborate super bowl ads, or creating new newspaper ads, or building entire new websites, or doing long drafts of advertising copy. The reason I'm here is when you speak, it's done. You don't have to spell check it, or edit it, or review it. Simple. So if you're lazy like I am, why don't you use the most effective form of marketing and communication, the easiest? The one for lazy people? Just talk. Share what it is you do with people. Share your ideas. Share what you do that's valuable to other people, and record it and post it for the world to see. It's so much easier than writing another big email sequence and another gigantic sales page. Just talk.
You're Not Being Judged on Your Work Yet: What New Hires Are Really Evaluated On
