Short spoken advice by TJ Walker emphasizing that audience attention depends on being interesting, useful, and memorable; if a speaker is interesting people will listen for minutes to hours, while boring speakers lose attention within about two seconds. The clip urges focusing on being interesting rather than presumed short attention spans.
People will give you their attention. If you're interesting and you're useful and you're memorable, you can talk for 10 minutes, 10 hours. If you're interesting, people will hang on your every word. If you're boring, they're gonna tune out. Forget eight seconds. After two seconds, they'll be gone. Focus on being interesting.
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