TJ Walker and a guest discuss how human creators can survive an influx of AI-generated content. They argue that personality, trust, and distinctly human writing will let some creators stand out, even as AI makes cheap, high-volume content trivial.
Here's the thing that keeps me awake at night sometimes. And you're in at least a similar adjacent space to where I am. And that is the power of AI and generative AI to start churning out so much content. Not just text and spam emails, but video, audio, content. We're not there yet, but there are predictions that we're not that far away. Whether it's six months or 18 months or three years when, if every single business and every single creator can push a button and all of a sudden 10,000 new videos come out every day, right. We all get lost in the shuffle. Now, I've been successful in part because I've been a prolific online course creator. I have 250 online courses. Most of them don't do well, but the one, there's enough of that. Do that, pay for all the losses. But if we're at a point where someone can push a button and publish a thousand new courses a day, I'm going to get lost. Everyone else is going to get lost. If, if everyone's email is completely overrun with great copy from products they actually like and want to hear from. How does any one message cut through when the power of AI is going to make it cost essentially zero to put out copy in text, in audio, in video, in entertaining video? You mentioned Harry Potter. If, if someone who just self publishes a book can have something that has got the entertainment value of Harry Potter, it's a five minute video ad and they could be putting out 10 of those every hour. How do we all not get lost in the clutter?
Yeah, I, I think the question is, first of all, what will the quality of it be? Right. I think AI is a long way from writing from something from a Harry Potter or even creating an ad that has the human power of. I mean, who do you think of as having a lot of power? Whether it's a kind of an Alex Hormozi or a Gary Vaynerchuk or someone like that. Right? Those are, those are things that AI is not easily going to be able to reproduce now or ever. So part of it is your personality and your brand and people's trust in you, and part of it is the humanness of your copywriting. Right. If your writing stands out the way a Gary Halbert's writing used to stand out, the way Dan Kennedy's writing stands out, or the way Ogilvy's writing stands out, it's going to be relatively easy to then stand out in because a lot of what's coming out there is kind of mediocre.
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